Banned From Schools: Pilot FriXion Ball Erasable Pen

Pilot launched in Israel its first Erasable Pen. As it allows students to cheat on their exams by manipulating their quiz answers after the teachers graded them, we decided to ban the use of the pen. We created this campaign with McCann Erickson Israel that provided viral videos teaching students how to cheat the exams. […]

if i die 1st – Your Last Chance To World Fame

We all want to leave our mark in this world, however only a handful of lucky or talented people get a chance to leave their legacy for future generations to come. if i die 1st is everyone’s chance to world fame. The message of the first user to die, out of all the users that […]

Christina Aguilera – Sometimes It’s all you need to wear

Christina Aguilera’s new perfume launch in Israel (Procter & Gamble). “Sometimes It’s all you need to wear”. Mizbala loves Christina 3>